Dry Erase Grocery List Turns You Into a Smarty at the Supermarket

Yardley, PA. (PRWEB) January 13, 2010 -- S Squared Investments, LLC is proud to announce the launch of their new product Supermarket Smarty, a portable and reusable dry erase grocery list with nutrition information that takes the guesswork out of healthy food shopping.

The list, which opens up horizontally accordion style like a pamphlet, includes all of the major grocery categories and emphasizes what nutrition experts agree are the core foods of a healthy diet. Fun and colorful symbols highlight the nutritional benefits of foods such as fruits & vegetables, whole grains, lean proteins and healthy fats. The Smarty guides the shopper in planning for and making healthy whole food choices and incorporating them into their weekly grocery shopping.

The symbols provide at-a-glance reminders of foods that contain specific nutrients and/or provide health benefits like fiber; particularly useful for people on special diets. The Smarty fiber symbol identifies the best sources of soluble fiber like brussel sprouts, barley and oatmeal, thus making it easier to remember and shop for these foods. Likewise, there are symbols that identify “good fats” such as plant or fish based sources of omega-3 fatty acids and monounsaturated fats. The fruits & vegetables on the list are grouped by their color providing shoppers an easy reference tool to choose the right variety of colors to help maximize antioxidant intake. Shoppers now have important nutrition information at their fingertips in an easy and concise format when it’s most important, while planning and at the supermarket.

When folded, the list is thin and compact and fits easily into a purse or jacket pocket. “It’s like taking all the important nutrition advice your read about and hear on TV and putting it into a portable, reusable guide” says Patricia Tritt the company’s founder. Patricia, the inventor of Supermarket Smarty said she felt overwhelmed by all the nutrition information and advice she was hearing and needed an easy system to remember all the healthy foods to include in her and her family’s diet every week. To solve her problem, Patricia utilized her professional experience as a market researcher and adjunct university professor to collect and organize the nutritional data she was using. She then simplified it into a ‘crib sheet’ that eventually became her shopping list. After repeated use and wear, Patricia decided to have it laminated for durability and that later it evolved into a dry erase format with shopping tips, a coupon pocket, meal planner and a magnifying lens to help read fine print on packaging and nutrition labels.

A key component of the Supermarket Smarty is the embedded magnifying lens, referred to as the ‘label lens’, on the front panel that aids shoppers who find themselves squinting while reading ingredients lists or nutrition labels. By placing the lens in front of the package or item, small text is magnified and consumers can easily read it and make more informed decisions. “Nutritionists recommend choosing the right foods by reading nutrition labels, but most of the time I can’t see them and I don’t always have my glasses with me. It’s real handy to have the label lens combined with my grocery list that I always have with me when I’m shopping at the supermarket” notes Patricia. A retired school teacher who was part of the product testing team also noted “I am always looking for a magnifying lens to use around the house, having the Smarty on the refrigerator puts one in easy reach”.

The Supermarket Smarty comes with a dry erase marker, magnetic clip that holds both the list and the marker and conveniently attaches to a refrigerator or wall for easy reference. The old days of using a paper and pen to write a list from scratch are long gone. The Supermarket Smarty is reusable and is printed on recycled paper also making it an eco-friendly option. In today’s world of complicated electronic gadgets, the Supermarket Smarty is a refreshingly simply tool that incorporates easily into anyone’s life. Nutritionists note that planning meals and grocery shopping is an important step to eating healthy and the Supermarket Smarty was designed with that specific purpose in mind. To learn more, please visit www.supermarketsmarty.com.

###